We've all heard the old adage that success in business comes down to "location, location, location." But especially in the transportation industry, success doesn't come down to location. Rather, success comes down to "customers, customers, customers!" AND, no customers in your NEMT business are more valuable than your private pay customers.
Private pay customers should be a key focus of your marketing and recruiting campaigns for a variety of reasons as follows:
As I always stress to client-providers, you can't be a one dimensional business or you're at risk of going out of business. Yet, despite my insistence, I am always amazed at how many providers rely exclusively on Medicaid or broker work. I call it the "low hanging fruit" because anyone can get it so everyone becomes fixated on "government money."
Honestly, I believe this focusing exclusively on Medicaid or broker work is a very lazy strategy because anyone can get it despite the danger. Consider, if you serve as a subcontractor to a specific broker and they lost their contract, which they eventually will, what happens to your revenue? The new broker is under no obligation to give you the same trip volume or rates of reimbursement. Needless to say, your business model just changed!
In short, if you're heavily invested in Medicaid/broker work you are vulnerable and severely exposed. Therefore, it is critical that you always work to cultivate your private pay clientele and contracted work.
Do you want to pursue Medicaid or broker work? Sure, as long as it's profitable. But my hope is that you will always focus on private pay clients. When you have a healthy dose of private pay clientele you have a solid foundation for which to build the rest of your business with multiple sources of revenue.
In this exclusive resource, "How to Land Private-Pay Clients in Your NEMT Business," I'm going to share how to find, target, and secure private pay clients. Even more, I'm going to share some exclusive "tricks" I personally used in my NEMT business that helped me go from a single used vehicle to almost two dozen in a short few years. How was I able to do this, because I secured profitable "customers, customers, customers!"
Notice how I said I was focused on profitable customers? Focusing on profitability is very important. I call it "Select Profitability" because it literally means you selectively work on finding and retaining profitable customers; easier said than done, I know. But it's a realistic and necessary strategy.
One of the funniest and sneakiest little strategies that brokers tell naïve transportation providers is that "We won't pay you as much, but we'll give you more trips!" Oh, how many times I've heard such stupidity. Well sorry, if you're drowning in 10 feet of water, the last thing you need is 5 more feet of water! With "Select Profitability," you know your building the foundation of your business one profitable brick at a time.
"Thanks for the information, Joel. You have a unique gift of putting things in proper perspective, cutting through the bull and speaking right to a person. I have been in business for several years and this ebook made me realize that I am taking many things for granted and need to retool my business."
- Helen Baxter
In this exclusive resource I'm going to share with you the following:
"Mr. Davis, thank you for your private pay report. My husband and I both appreciated reading it as we have all of your material. It is the right resource at the right time as we are in the process of launching our business in the coming weeks. I am sure that we will have questions as we move along but we are so much more confident in the direction we are heading because of your mentorship."
Whether you're just starting your business and looking for key strategies to find and cultivate new clientele or you've been in business for years and you're looking for new ways to revamp your existing business model then I encourage you to download this Report to learn some "golden nuggets of insight!"
By investing in this Private Pay Report, I'm going to knock $10 off the original price just to remove any possible excuse for you not wanting to learn more about building your private pay clientele. So click the link below to get started.
"…succinct and to the point, just the way I like it, Joel. Thank you for sharing the info. I loved your million dollar ebook [How to Build a Million Dollar Medical Transportation Company] and found this ebook to be a golden nugget of insight. Thank you again for sharing your wisdom and experience."
- Max Colbert